User Experience Design (UXD)

Overview

Design Future Experiences
The User Experience Design Concentration (UXD) trains students in the essential skills needed to design and develop engaging, easily learned, accessible  and usable interfaces and interactions, from web sites and mobile apps to new products that blend the web with physical forms. User Experience and Interaction Design have become rooted in many industries, from cars to travel, as new services and products are developed to respond to technical and social innovation. Students  learn up-to-date  methods and practices involved in gathering user information, creative designing, interface prototyping and evaluating  a wide range of interactive  media. 
The program will provide students with a basic understanding of design methods and principles (drawing from human computer interaction, interaction design); the psychology, communication and sociological theories that guides design; plus training in implementing designs (using visual design and programming).
 
Find Your Design Identity
Portfolio preparation is a key element of the program as are current interface design techniques such as generating personas, working in agile environments, information architecture, card sorting, online usability testing, eyetracking and workflow analysis. Students will leave the program with a body of work that is often required to become a user experience designer.
 
Learn Business Strategy
A key difference between this program and many other HCI masters degrees that are offered is its second focus on the business side of design.  Students will learn project management, accounting, marketing, business communication, how to create a business plan and financial decision making. This will enable graduates to move into roles managing user experience design, establishing a consultancy that provides UXD support, or launching a new enterprise in which the product is primarily UX design-based. 
 
Your Path to a Career in UX Design
A degree in UX Design prepares you for many careers in design, business and technology; the number of jobs in these careers is growing. These career allow you to define organizational strategy (in digital strategy, digital marketing, media production, or customer experience design), and be part of creating innovative products (as UX Designer, UX Developer, or within information technology, product management, web design, or web development).   User Experience Design is one of the top professions in the US (http://money.usnews.com/careers/best-jobs/rankings/the-100-best-jobs) and the NY/NJ area has one of the highest concentration of jobs available in this area. Explore how the program prepares you to be a leader in UX Design and Digital Strategy!
Related Concentrations: Information Technology

Employment Opportunities

There are many employment opportunities with the skill sets obtained with this degree that range from UX designer, UX developer,  information technology, product management, web development, web design, digital strategy, digital marketing, customer experience management, multimedia development, etc. User Experience Design is one of the top professions in the US (http://money.usnews.com/careers/best-jobs/rankings/the-100-best-jobs) and the NY/NJ area has one of the highest concentration of jobs available in this area.

Admissions Requirements

Students must demonstrate prior experience in Information Technology and proficiency in using computers. Students must have had the equivalent of an introduction to information technology course as an undergraduate, with a minimum of 3.0 GPA. Without this background, students are required to take the following prerequisite courses: 17:610:550 Introduction to Information Technology, or the equivalent. Students with graphic design, visual arts, English, and communications are welcome to apply. The General GRE is required for admission. Click here for more information about this course and proficiency requirements.

Executive Option

A number of our concentrations are geared towards professionals who have experience in their respective fields but are interested in enhancing their scientific and business knowledge. Many courses in these concentrations are either online or exec-style (concentrated curriculum). Please contact our office for more information.

Program Requirements

For the Master of Business & Science (MBS) degree, students take 8 courses (24 credits) in the sciences and 19 credits in business. 

Business Courses (19 credits): The business requirements include courses in finance & accounting, marketing, communication & leadership, capstone, ethics and electives.

I.  Business Courses

A total of 19 credits are required in the business curriculum. Six courses are required - all but one of the courses are for 3 credits each. Descriptions of the required Business Courses can be found here:

Principles of Communication and Professional Development (16:137:502) (3cr)

Principles of Accounting and Finance for Science and Technology (16:137:530) (3cr)

Market Assessment and Analysis for Business and Science - Life Sciences (16:137:507) (3cr)

Ethics in Science and Technology Management (16:137:500) (1cr)

Science and Technology Management Capstone (16:137:600) (3cr)

and 2 business electives (e.g., Project Management, Data Curation, Information Visualization, et al.) (6cr)

II.  Science Courses

Science (UXD) Courses (24 credits)

5 Core Courses (I-V) -- 15 credits:

I. Basics of User Experience & Design

         16:137:531 (3) Introduction to User Experience Design (Fall, Spring, Summer) **

II. Collecting User Experience Design Requirements and Evaluating Design

         16:137:532 (3) Contextual Inquiry  Prerequisite 16:137:531 ***  **

III.  How to evaluate interfaces

         16:137:535 (3) Usability Evaluation elective prerequisite 16:137:531**

IV. Developing Visual Designs -- (for those without visual design experience, otherwise choose 16:137:531)

         16:137:533 (3) Visual Design for UXD (Summer,Winter)

V. UXD Practicum -- This course is to be taken after the first four core courses are completed. Students will finish their electronic portfolio as part of this practicum. 

16:137:603/536 (3) UXD Practicum (Summer)***

**These courses are delivered in executive style.

***These courses are available online

3 Elective Courses -- 9 credits: 

     Suggested electives include courses in web development & programming, mobile app development, digital marketing, customer experience design, and general information technology. Click here for a suggested list of UXD Electives

Schedule of Course Offerings for UXD 
 

Concentration Coordinators

Dr. Deborah Silver
 

For more information or any questions, please contact us or send email to psminfo@docs.rutgers.edu

The MBS (Master of Business & Science) is a Professional Science Master's Degree combining graduate science courses (MS level) in a particular concentration with courses in business.