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Kelsey Gwynne

Kelsey Gwynne and Maria Sousa are students in the Rutgers Master of Business and Science program.

Pitch Outcomes to Inspire Action: MBS marketing students learn from Nis Frome of Alpha

Storytelling is how humans have communicated for centuries. The ability to tell a good story is an important skill for employees and companies to master.  Nis Frome, co-founder and head of experimentation at Alpha and Rutgers Business School alumnus (‘14), spoke to the MBS Marketing class taught by Mark Burgess on Thursday, February 28, 2019 about storytelling in his lecture entitled, “Storytelling to Drive Inspired Action.”