IKEA: A Marketing Student’s Playground
On October 29, 2021, students in Mark Burgess’s Market Assessment and Analysis course visited IKEA–a store that has mastered the art of creating superior customer experience (CX).
Leah Poland is currently pursuing her MBS degree with a concentration in Food Science. She has been associated with Firmenich as a beverage applications technologist for five years. In her spare time, Leah enjoys hiking and photography.