Design Innovation: Make & Market Anything
Design Thinking @ RUTGERS
This is a deeply experiential learning course. Design Thinking and Lean Startup are highly complementary human-centered, iterative, prototype-driven processes for breakthrough innovation that can be applied to product, service, and business model design. This course examines the theory and practice of promoting and managing design thinking and lean startup methodologies to drive innovation in the sciences and technology. The course explores successful use of best practice frameworks for the design of business and product strategies, funding and resourcing techniques, business models, risk / reward trade-offs, go-to-market strategies and reducing the barriers for introducing commercially successful, break-through products and services. The course will place particular emphasis on the importance and role of continuous experimentation and learning from failure, as well as provide access to a portfolio of tools that can help an organization decide whether, or not, to continue with a specific development process. Students learn theories and practices for innovation, tools and methods for design inquiry, and characteristics of “design attitude.” Make & Market Anything emphasizes a hands-on capstone project and studio-style project works and includes creating a digital prototype.
• Understanding of design thinking and how it can be applied to a wide range of areas.
• Understanding of design principles and user focused solutions.
• Ability to evaluate, articulate, and refine, a new product or service offering, either as a start-up business or a new initiative within an existing firm.
• Understanding of innovation in a variety of industries.
• Ability to prototype a device in a makerspace.
Week 1. Introduction to Design Thinking
Week 2. Essentials of Design Thinking
Week 3. Introduction to Make and Market anything (studio lab, makerspace)
Week 4. Systematic Product Design Process
Week 5. Customer Needs, Product Specification, and User Interface
Week 6. Creativity and Concept Generation
Week 7. Prototyping
Week 8. Industrial Design
Week 9. Experience and Service Design
Week 10. Concept Model Design Review
Week 11. Design Economics and Design for Environmental Sustainability
Week 12. Intellectual Property Basics
Week 13. Product Architecture and Modularity
Week 14. Testing and Validation
Week 15. Final Project Demonstration