Cancer Genetics

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Strategies to Monetize CGI’s TOO Test

  • Students performed a market research analysis of the oncology diagnostics industry to identify the best commercialization path for CGI’s TOO Test. Students provided a Business Case document including an industry map, PEST, SWOT, Porter’s 5 forces, top line 5-year financials, and a Business Model canvas among other relevant market research analysis tools.
  • Mentors: Kishor Bhatia
  • Students: Haewon Park, Sebastian Pesantez, Alysse Vindeed, Estelle Ruolan Gu