Cancer Genetics Inc.

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Tissues of Origin (TOO) Test Business Case/Analysis

  • The goal of this project is to perform a market research analysis of the oncology diagnostics industry to identify the best commercialization path for CGI’s TOO test. Students were to provide a Business Case document that will include industry map, PEST, SWOT, Porter’s 5 Forces, Top Line 5 Year Financials, and a business model canvas among other relevant market research analysis tools.
  • Mentors: Kishor Bhatia
  • Students: Estelle Gu, Sebastian Pesantez, Alysse Vindeed (LEAD), Haewon Park