Citi Ventures

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CIti Ventures is seeking to reduce the number of people who are either unbanked (having no access to financial services) or underbanked (those who have limited access to financial services) in Southeast Asia through the launch of new digital banking products and services. Students conducted research to identify target countries and digital banking products for Citi to consider. Students recommended ideas for Citi to have a seamless way for consumers in Southeast Asia to use digital banking products while also generating revenue and brand recognition for Citi.