Johnson & Johnson

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Packaging Project

  • Participated in an MBS educational project sponsored by Johnson & Johnson to enhance the consumer experience of an OTC drug delivery system
    • Attended discussions with J&J R&D on the “insights generation to prototype development” process
    • Conducted consumer discussions to uncover insights to drive increased satisfaction with the product usage experience
    • Utilized online category landscape data and consumer insights to generate ideas to improve the primary packaging design
    • Presented lead package design sketches to J&J R&D team for consideration and further development
  • Students: Subhadra Akella, Maria Calderon, Princia Contin, Ria Khetan, Isha Majmudar, Vaishnavi Nanjundaswamy, Sebastian Pesantez, and Constantine Siozopoulos