New Age Drinks
Market Research / Packaging Research & Game Design: Healthy Beverage Start-Up
- Students conducted SWOT analysis, created a business plan, analyzed costs for R&D and production, and performed market research.
- Students brainstormed on a new board game and innnovative product/company partnerships.
- Mentor: Sierra Hooshiari, Abbe Rosenthal
- Students: Catherine Estelle Nkoutche Matsingang (Lead extern/MBS), WenLi Niu (MBS) Julia Buttgereit (Honor College)
Social Media Marketing & Analytics Project
Students enhanced social media presence and implemented marketing strategy that aligned with the business goals through content creation, improved UXD, SEO, web analytics, and market research.
Mentor: Sierra Hooshiari, Abbe Rosenthal
Students: Hedy Makris (Lead Extern/ MBS), Cassie Miao (MBS) and Lily Zhang