New York Society of Cosmetic Chemists

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Social Media Strategy

  • The NYSCC required help building and executing a social media strategy. Rutgers students attended and documented NYSCC events and meetings. They then created content that encouraged member interaction and fostered meaningful connections. This process included competitive research, platform determination, benchmarking, social media messaging, consumer insight analysis, audience identification, and data analytics.
  • Mentors: Andrea Gafford
  • Students: Jackie Cho, Kayla Lash, Mangesh Nandanwar, Maria Sousa