Ortho Clinical Diagnostics

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Mining Social Media and Web Data for Business Insights

  • MBS Students helped Ortho Clinical Diagnostics in creating a simple dashboard to integrate multiple social media and product review data sources to gain a clearer picture of the landscape of engagement, both at Ortho and its competitors.
  • Mentors: Hui Liu PHD-Senior Manager, process innovation, Feng Zeng, Analytics Engineer, process innovation
  • Students: Aditi Kulkarni (Lead), Shreya Bagchi, Ranjeeta Bhattacharya,, Aparna Jadhav, Cristina Panetta, Ridhi Tatineni, Chenzhen (Lily) Zhang (Honors College Student), Omisha Jyothi (Honors College Student), Ben Brik (Honors College Student)