Information Technology- Social/Digital Media Design


Interested in a career in Social Medial Design with a focus on designing customer experience, digital and social media marketing, digital marketing/business intelligence, predictive modeling, and content management? Think Social Media Design. This program provides a unique approach to analyze how to think about social customers, how to engage them, and how to design a framework for social and digital strategies. Students will be taught the principles relating to social/digital media design and information technology, management and planning, team work, communication skills, and fundamentals of making proper financial decisions.  

Related Concentrations:User Experience Design (UXD)Information Technology

Employment Opportunities

Craft a unique career path in exciting data-driven industries and careers such as marketing, product management, health care, finance, entertainment, media and technology. There are many employment opportunities (especially in the NY/NJ metro area) including: digital marketing, social media marketing, customer experience management, social media design, web development, product management, business analyst.

Admissions Requirements

A bachelor degree is required for admission. Work experience is a plus (but not required). Students without a technology background,  may need  to take the following prerequisite courses: 17:610:550 Introduction to Information Technology, or the equivalent as a first step. See here for more information about this course and proficiency requirements.

Program Requirements

For the Master of Business & Science (MBS) degree, students take 24 credits in the sciences and 19 credits in business. In addition, students must attend 12 colloquium events to qualify for graduation. 

I. Business Courses

A total of 19 credits are required in the business curriculum. Six courses are required - all but one of the courses are for 3 credits each. Descriptions of the required Business Courses can be found here:

Principles of Communication and Professional Development (16:137:502) (3cr)

Principles of Accounting and Finance for Science and Technology (16:137:530) (3cr)

Market Assessment and Analysis for Business and Science - Life Sciences (16:137:507) (3cr)

Ethics in Science and Technology Management (16:137:500) (1cr)

Science and Technology Management Capstone (16:137:600) (3cr)

and 2 business electives - 6 credits (e.g., project management, supply chain, Intellectual property, etc.)

II.  Science Courses

MBS Social Medial Design Science Curriculum Courses (8 courses, 24 credits: 4 Required + 4 Electives)
4 Required Courses (12 credits):
User Experience Design (3 Credits):
     16:137:531 (3) Introduction to User Experience Design (Fall, Summer)
Social Media  (3 Credits):
    116:137:650/651 (F, S) (MiniMBA section)  Social Media Marketing
Social Media & Social Network Practicum/Internship (3 Credits):
     16:137:608/609/610 (3) Professional Internship (Fall, Spring, Summer)
     16:137:653/654/655 (3) MBS Externship Exchange (Fall, Spring, Summer)
Information Technology Related (3 Credits, take 1 course):
     16:137:538 Database and Data Warehousing (OR) 17:610:557 (3) Database Design and Management  (Fall, Spring, Online)
     16:137:560 Fundamentals of Systems Engineering for Engineering Management (Fall)
     17:610:581 (3) Social Informatics (Spring)
     16:920:511 (3) Social Network Analysis
     16:137:650 (3) Customer Experience Management (Fall, Spring)
     16:137:537 (3) Mobile App Development from Concept to Market (Fall)

+ 4 Science Electives Courses (12 credits)
Some suggested electives are listed below. For the full list, please see the IT and UXD concentrations. Students are required to take at least one of the Digital Marketing/Social Media Marketing courses and are strongly recommended to take both. One can count as a technical elective, the other as a business elective.

Please see here for the social media design course descriptions.

Concentration Coordinators

Dr.Deborah Silver, Mark Burgess

The MBS (Master of Business & Science) is a Professional Science Master's Degree combining graduate  science courses (MS level) in a particular concentration with courses in business. 

-- Unsure if you’re a good fit? Attend one of our online or in-person information sessions or set up an appointment with an advisor.