“The very stone one kicks with one’s boot will outlast Shakespeare”. Virginia Woolf, To the Lighthouse
Kinesiology and Applied Physiology
Last week, Mark Burgess, Professor of Marketing Analysis in the Master's of Business and Science program and President, Blue Focus Marketing, took student for what has become an iconic trip to IKEA in Elizabeth, NJ to explore the customer experience from a marketing perspective.Students were tasked with reflecting on and analyzing their store experience to unpack the strategies IKEA uses to ensure a happy and well-curated user experience in their stores. This collage developed by students on the trip gives a glimpse of the displays the class examined.
"The easy part of innovation is the idea. The hard part is delivering it, making it successful, because in the end it’s a systems problem." Don Norman
A scarlet sky on the first day of classes here at Rutgers was a great way to start the new academic year! Here at the Master's of Business and Science (MBS) program we are happy to welcome a new set of talented MBS students to the program this year and would like to welcome back students who have been with us for some time.