Kinesiology and Applied Physiology

MBS Marketing Course Students Explore Customer Experience at IKEA

Last week, Mark Burgess, Professor of Marketing Analysis in the Master's of Business and Science program and President, Blue Focus Marketing, took student for what has become an iconic trip to IKEA in Elizabeth, NJ to explore the customer experience from a marketing perspective.Students were tasked with reflecting on and analyzing their store experience to unpack the strategies IKEA uses to ensure a happy and well-curated user experience in their stores. This collage developed by students on the trip gives a glimpse of the displays the class examined.