On November 9th, 2023, students in Professor Mark Burgess’ course Market Assessment and Analysis for Business and Science were invited to step into the role of a marketing consultant for an internationally known furniture and home goods retailer: IKEA.
On March 2nd, Professor Mark Burgess hosted a special guest speaker for his course Market Assessment and Analysis—MBS alum Kelly Patraju.
In the Professional Science Master’s program, we strive to provide our students with opportunities for experiential learning. Professor Mark Burgess’ course Market Assessment and Analysis for Business and Science, a foundational MBS course, exemplifies this commitment by inviting industry professionals to provide real-world insight into the workforce.
The Rutgers Professional Science Master’s program strives to provide our students with job-relevant instruction. Our curriculum is shaped by expert instructors, industry advisors, and insight into real-world workforce needs.
For many MBS students, a fond memory of the program includes visiting the IKEA in Elizabeth with Professor Mark Burgess on a trip for his course Market Assessment and Analysis for Business and Science.