As part of the "Market Assessment and Analysis" course, Professor Mark Burgess welcomed John Care, Managing Director and Chief Content Officer at Mastering Technical Sales, for an engaging and interactive session cent
As part of the “Market Assessment and Analysis” course, taught by Professor Mark Burgess, students often engage with industry leaders who bring real-world perspectives into the classroom through guest speaker sessions. These are intentionally integrated into the curriculum to help students understand how marketing principles are applied within different sectors and consumer products.
On Thursday, October 23, 2025, students in the Master of Business and Science (MBS) “Market Assessment and Analysis for Business and Science” class attended a session i
A strong personal brand is essential for building your professional identity. It can help you land a job offer, secure a promotion, and make connections that bring you more opportunities. Recognizing this, the Professional Science Master’s program brought our students a session of the MBS Café Series focused on brand identity with Skye Dillon.
According to a 2024 Deloitte report, the world’s top 20 pharmaceutical companies collectively spent $145 billion in research and development (R&D) during 2022-2023. This substantial investment highlights the ongoing pursuit of innovation in medicine.
In a recent excursion of experiential learning, the Professional Science Master’s (PSM) program delved into the world of patents and trademarks. Students in our Fundamentals of Intellectual Property (IP) course took a field trip to the United States Patent and Trademark Office (USPTO), where they were treated to a day of insight from esteemed experts in the field. Students who could not visit the USPTO in person joined via Zoom.
The Professional Science Master's (PSM) program seeks to connect our students with changemakers in industry.
At the Professional Science Master’s program, we provide students with invaluable exposure by welcoming industry experts into our classrooms, fost
The Professional Science Master's program allows students to learn from industry experts. We provide our students many opportunities to do so through our alumni-student mentoring program, mixers with our Industrial Advisory board, networking events, and by inviting industry professionals into our classrooms.
At the Professional Science Master’s program, we provide our students the opportunity to learn from experts. This semester, Professor Mark Burgess is hosting the MBS Fall Life Sciences series, inviting speakers to give guest lectures to students in his course Market Assessment and Analysis for Business and Science. In this series, industry experts share their marketing experience.