Beyond the 4 Ps: What brand marketing looks like when the decisions are real

Join Professor Burgess' marketing class online for a guest lecture.
 
Speaker:  Mallory Bloom
 
Bio: Mallory Bloom is a Senior Brand Marketing Manager at Ascensia Diabetes Care, where she helps drive brand strategy, consumer engagement, and commercial growth within the diabetes care industry. With experience spanning both human and animal health, including previous roles at Zoetis, she brings a cross-functional perspective to brand building, product launches, and integrated marketing strategy.

A graduate of Rutgers University's Professional Science Master's program, Mallory combines her foundation in science and business with hands-on experience navigating the complexities of modern brand management. She returns to Rutgers to share practical insights on translating marketing theory into real-world business decisions, from consumer strategy and eCommerce to emerging technologies and AI.


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Colloquium Points +1
Thursday, October 29, 2026 @ 6:00 pm
Hosted: Online
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