Life Sciences Guest Speaker Series

Join Professor Mark Burgess online for a conversation with marketing guest speaker Pamela DeSalvo. 

How Change Happens in a Large Healthcare System: Navigating the people, the process, and the technology. 

Pamela DeSalvo Landis Bio:

Pamela DeSalvo Landis is senior vice president of digital engagement at Hackensack Meridian Health, a $9 billion integrated health network in New Jersey.

She leads a team responsible for making access to and management of healthcare easier for patients, consumers, providers and team members. Her team is responsible for a centralized, multi-channel Patient Access Center that supports all HMH practices and hospitals, all web sites (both internal and external), all mobile applications, virtual health tools (i.e. video visits), customer relationship management marketing, consumer analytics and insights, search engine optimization and marketing, digital marketing and patient engagement tools like MyChart, patient texting and online appointment scheduling.

Prior to joining Hackensack Meridian, she led digital efforts at Atrium Health in Charlotte, N.C. and Henry Ford Health System in Detroit, MI. She began her career in healthcare at Johns Hopkins Medical Institutions and has worked in Washington, D.C. as a communications professional for lobbying organizations and a reporter for Gannett.

She is a graduate of Ohio University in Athens, OH and earned a master’s degree in health informatics from the University of Illinois-Chicago.