Marketing Guest Speaker: AJ Rollsy, The Scientist as a Business Leader

Join Professor Mark Burgess and his marketing guest speaker, AJ Rollsy (CEO, HealthPoint Research).

In healthcare, like other technical and regulated industries, there’s an increasing need to bridge the gap between scientific knowledge and commercial understanding. AJ and his colleagues at HealthPoint Research do just that: working with clients in global pharma and medical devices to translate scientific breakthroughs into impactful commercial strategies and marketing tactics. In this talk, we will look at what makes an effective professional in this arena, and what trends are shaping the future.