MBS Café Speaker Series: Workshop on UX Skills for Business Strategy

About the Workshop
How can UX professionals demonstrate their strategic value and drive meaningful business outcomes in the age of AI?
Join the co-authors of UX Skills for Business Strategy for an engaging workshop exploring how UX skills contribute directly to business success. Drawing on their framework of 99 UX skills and 41 business impacts, the speakers will demonstrate how everyday design decisions influence revenue, costs, risk, and customer loyalty.
The workshop will also explore how AI is transforming the design profession and why skills such as problem framing, systems thinking, cross-functional collaboration, and designing meaningful AI-powered experiences are becoming increasingly important.
Participants will gain practical strategies to connect their UX expertise to business goals, demonstrate their value, and prepare for the future of design in an AI-driven world.

Meet the Speakers
Torrey Podmajersky
Torrey is President of Catbird Content and author of Strategic Writing for UX. She has developed inclusive and accessible experiences for Google, OfferUp, and Microsoft. An internationally recognized speaker, educator, and mentor, she helps organizations connect UX and content strategy to business and customer outcomes.

Maya Joseph-Goteiner
Maya is a UX research and strategy leader with experience at Gannett, Indiegogo, DocuSign, and Google Ads. At Google's Area 120 incubator, she designed the UX program and supported 58 product teams. She now leads Velocity Ave LLC, helping organizations use research and strategic thinking to build better products.

Kim Mats Mats
Kim is a human-centered design strategist with more than 20 years of experience leading digital experience initiatives at Avanade, Infosys, and Kaiser Permanente. Through her consultancy, Three Lines, she helps organizations design products and services that create meaningful, positive change.