Custom Taxonomy Creation

World Information Architecture Association (WIAA) is hosting this event and the Rutgers MBS program is supporting this event.
   
The speaker for this interactive event is Heather Hedden. Heather has been a taxonomist for over 26 years in various organizations and as an independent consultant. She works for Semantic Web Company (vendor of PoolParty Semantic Suite software), doing training, consulting, marketing support, and working on the internal knowledge hub taxonomy. Heather previously worked as a taxonomist at Cengage Learning, Viziant, First Wind, and Project Performance Corp. She has given workshops on taxonomy creation at numerous conferences and as corporate training. She also teaches an online course in taxonomy creation. Heather is the author of The Accidental Taxonomist, 3rd ed. Here is her LinkedIn profile - https://www.linkedin.com/in/hedden/
   
Taxonomies help connect users to content, and they improve findability over keyword search alone. As such, taxonomies should be created so that they are customized to the content and to the users. How to go about this will be addressed in this presentation. Content analysis and term extraction are methods to make a taxonomy match its content, and user interviews and brainstorming sessions are methods to make a taxonomy suit its users.
   
You can find more information about the event here - https://lu.ma/wiacafe_004
   
Please join our W IA café for a wonderful session on designing better products.