Guest Speaker: The Trusted Advisor Sales Engineer with John Care

Topic: The Trusted Advisor Sales Engineer:  It’s the goal of every professional to become a Trusted Advisor to the clients. Easier said than done.  As engineers, we require more detailed information and need specific numbers. Learn what “trust” means, how to measure trust, and how to know it’s making a difference.

John spent numerous years building world-class Sales Engineering organizations at Oracle, Sybase, Vantive, Clarify, CA, Business Objects, and HP Software. He has a BSc with Honours in Chemical Engineering from Imperial College, London, and is a former contributing member of the MBA Advisory Council for the Fox Business School of Temple University, Philadelphia. He has been published in various media outlets, including CIO, InfoWorld, Touchline, and The Wall Street Journal. He now serves on the Advisory Boards of several hi-tech startups dedicated to the Sales Engineering community.