Guest Speaker: Wendy Bishop, The Roadmap to a Successful New Product Launch

Wendy will be speaking on “The Roadmap to a Successful New Product Launch”.  In this presentation, you’ll learn how new products are developed from idea to launch, and the obstacles you need to overcome along the way.  Wendy will also share her experience on what Brand Marketers need to do to develop best-in class launch support, including the retailer sell-in process and execution of an omni-channel marketing plan. 

Wendy Bishop is the Marketing Director of Haircare at Church & Dwight Co., Inc.  Here career spans over 22 years in the CPG industry, having managed over two dozen brands within Oral Care, Fabric Care, Home Care, Women’s Health and Haircare categories.  In 2019, she spearheaded a new Innovation process for the company, an agile new product approach that leveraged real time insights in a DTC online environment.   In addition to her brand management experience, she is also deeply committed to giving back to the community and leads the Church & Dwight Employee Giving Fund, a 501c(3) non-profit that has donated over $16MM to local charities.