Marketing Guest Speaker: Kelly Patraju, The Real-life Applications and Processes of Product Management

Presentation Topic: Kelly will be speaking about the real-life applications and processes of Product Management. This includes the major differences between Brand and Product Marketing, how to bring a new product to commercialization (with an emphasis on the Stage Gate process), how to manage a product portfolio, understanding the customer journey, and more. She will also highlight industry tips and useful skills that can set you apart from other candidates in the field of marketing.

BIO: Kelly has 5 years of experience working in Brand/Product Marketing for both Global and National markets. She has worked across multiple industries, with her current role in the food industry at Puratos, an ingredient manufacturer for bread, sweet goods, and chocolate. Her experience includes category strategy development, portfolio management, new product commercialization, and creating & executing marketing campaigns across multiple platforms. Kelly earned her Bachelor's degree in Chemistry and her Master of Business and Science degree in Personal Care Science, both from Rutgers University.