Marketing Guest Speaker: Kevin Sherlock, Marketing Mix Analysis - Overview and Real-Life Application

Featuring Kevin Sherlock, Vice President of Marketing at Church and Dwight.

The presentation will provide an overview of how Marketing Mix Analysis is used in the Consumer Product industry. A Marketing Mix Analysis is a framework marketers use to evaluate and optimize their marketing strategies. It involves analyzing and adjusting the various elements of the marketing mix, also known as the 4Ps: Product, Price, Place, and Promotion. The presentation will focus on different marketing programs.

By analyzing and adjusting these elements, marketers can optimize their marketing strategies and better meet the needs and preferences of their target market, ultimately leading to increased business success and financial efficiencies.