Featuring Kevin Sherlock, Vice President of Marketing at Church and Dwight.
The presentation will provide an overview of how Marketing Mix Analysis is used in the Consumer Product industry. A Marketing Mix Analysis is a framework marketers use to evaluate and optimize their marketing strategies. It involves analyzing and adjusting the various elements of the marketing mix, also known as the 4Ps: Product, Price, Place, and Promotion. The presentation will focus on different marketing programs.
By analyzing and adjusting these elements, marketers can optimize their marketing strategies and better meet the needs and preferences of their target market, ultimately leading to increased business success and financial efficiencies.
Please join us via zoom for this event!
Zoom Meeting Information:
Meeting Link: https://rutgers.zoom.us/j/93730618027?pwd=4oeuiPoVbIaJMbzxeoOF4712ll9hyU.1
Meeting ID: 937 3061 8027
Password: 673268
Colloquium Points +1
Thursday, March 27, 2025 @ 6:00 pm
Hosted: Zoom
Hosted: Zoom
Disclaimer
By attending this event, you agree to give Rutgers University permission to record you and your registered guests’ (including minors under the age of 18) image and/or voice and grant Rutgers all rights to use these sound, still, or moving images in any medium for educational, promotional, advertising, or other purposes that support the mission of the university. You agree that all rights to the sound, still, or moving images belong to Rutgers.