Marketing Guest Speaker: Kevin Sherlock, Marketing Mix Analysis - Overview and Real-Life Application

Featuring Kevin Sherlock, Vice President of Marketing at Church and Dwight.

The presentation will provide an overview of how Marketing Mix Analysis is used in the Consumer Product industry. A Marketing Mix Analysis is a framework marketers use to evaluate and optimize their marketing strategies. It involves analyzing and adjusting the various elements of the marketing mix, also known as the 4Ps: Product, Price, Place, and Promotion. The presentation will focus on different marketing programs.

By analyzing and adjusting these elements, marketers can optimize their marketing strategies and better meet the needs and preferences of their target market, ultimately leading to increased business success and financial efficiencies.

Parking Information:

Good morning. Following are the parking instructions from the Rutgers University Department of Transportation for events scheduled here in September 2024:

Visitors may park in Lots 82, 76, and 74A. They must use the Special Event parking link below to register for the event. They must enter an email address where they will receive a confirmation. Until this process is completed, their vehicles are not registered, and they may receive a citation. Special Event parking does not include metered parking or allow free parking to faculty, staff, or students. Rutgers affiliated faculty, staff, and students must purchase a Rutgers parking permit (Annual, Semester, Daily, or Event) and park accordingly. Faculty, staff, and students parking without a parking permit or outside their parking permit assignment will be subjected to ticketing and/or towing. 

RUICC Parking Requests for September 2024