This presentation will delve into the professional challenges and rewards of being a Consumer Marketer. Attendees will learn about the day-to-day responsibilities of a Consumer Marketer, including conducting market research, developing marketing strategies, and analyzing consumer behavior. We will also explore the unique challenges faced by Consumer Marketers, such as staying ahead of industry trends and managing a budget. Additionally, attendees will gain insight into the rewards of being a Consumer Marketer, including the ability to shape consumer behavior and drive business growth. This presentation will also provide attendees with actionable steps they can take to succeed as a Consumer Marketer.
About the Speaker:
Speaker: Larry Page, Vice President Marketing, Sherlock Biosciences, Inc.
Larry Page is a seasoned marketer with more than two decades of expertise in the Consumer Health industry. He is currently the Vice President of Marketing at Sherlock Biosciences, a biotech startup seeking to improve consumer health through diagnostic testing.
Larry bears a wealth of experience as he has previously held key roles at renowned companies such as Johnson & Johnson, Pfizer, and Kraft Foods. His diverse background includes successfully spearheading turnarounds and scaling business growth for global iconic brands and high-growth digitally native brands. Larry holds a BA in Economics from Rutgers College and an MBA from the University of Rochester.
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