Featuring Kevin Sherlock, Vice President of Marketing at Church and Dwight.

The presentation will provide an overview of how Marketing Mix Analysis is used in the Consumer Product industry. A Marketing Mix Analysis is a framework marketers use to evaluate and optimize their marketing strategies. It involves analyzing and adjusting the various elements of the marketing mix, also known as the 4Ps: Product, Price, Place, and Promotion. The presentation will focus on different marketing programs.

By analyzing and adjusting these elements, marketers can optimize their marketing strategies and better meet the needs and preferences of their target market, ultimately leading to increased business success and financial efficiencies.

This event may be attended in-person or virtually. Please see below for details:


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To register for attendance in-person, click here.


Click here to register to attend this event virtually.


Colloquium Points +1
Thursday, September 21, 2023 @ 6:00 pm
Hosted: Rutgers University Inn and Conference Center
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