MBS Café Workshop: Evolution vs Revolution - Identifying and transcending our legacy bias in design.

The speaker for this workshop is Dr. Andrew Braverman. Andrew leads Systems Engineering for Worldwide Strategic Accounts at Pure Storage. He and his team are responsible for understanding customer business goals and the technology ecosystems that surround them and supporting the achievement of these goals through deep collaboration and application of Pure Storage and other industry technologies along with the business process changes required for maximizing their impact.
  
  Andrew brings more than twenty years of diverse solutions engineering and leadership experience across compute, application, networking, and storage. He earned his Doctor of Management in Strategic Leadership from Thomas Jefferson University, where he studied with renowned experts in the fields of systems thinking, complexity, and complex systems, and a Master of Business and Science in Information Technology from Rutgers University.
  

Workshop Outline:
  
  Part 1: Introduction/talk
  * How we are used to working: forward from where we are * How we could work: Start with the ideal and work backwards
  
  Part 2: Workshop A - iterate on an existing product or solution
  * Share a brief example of an evolutionary design to set expectations
  * In small groups (breakout rooms), pick a product or solution that you have experience with in your life and discuss how to make it better.
  * Back in the main room, we will discuss a few of the potential improvements to the products and solutions
  
  Context switch to the idealized design approach.
  *Share the “know what you are trying to solve before you solve it” perspective and provide a brief example of a revolutionary (idealized design process) design to set expectations
  
  Part 3: Workshop B - start from scratch
  * In small groups (breakout rooms, same groups as before), take a step back and discuss the problem that the product or solution is trying to solve. Then discuss how you might solve that problem assuming that the existing product or solution does not exist.
  * Back in the main room, we will discuss a few of the potential new ideas and the problems identified through the process
  
  Part 4: Discuss & Wrap
  * Discuss the differences between these approaches.
  * Identify the emotional connections we have to the existing solutions and how they get in the way of finding new ways to solve the problems we have identified.
  * Collaborate and brainstorm on how individuals feel they can eschew the emotional connection to the existing solutions, identify the problems we are trying to solve before we attempt to solve them, and unleash our creativity
  

This is a great workshop for all students interested in product design. Please join.

Zoom Meeting Information: 

  Meeting Link: https://rutgers.zoom.us/j/98384865629?pwd=aoiE58GFGzBBUT1cK7Z1JRUIPtH6d5.1
  Meeting ID: 983 8486 5629
  Password: 586521