Meet the Scientist in the Business: AJ Rollsy

Speaking Topic

AJ Rollsy will present The Scientist in Business, focusing on the healthcare industry. In this talk, he will describe the benefit that professionals with a background in science can bring to their colleagues in traditionally non-scientific roles, such as marketers and sales leaders. He will also cover the recent evolution of behavioral science applied in marketing, especially regarding marketing efforts toward medical professionals and people living with health conditions.

Bio

AJ Rollsy is a marketer and author with more than 20 years of experience in healthcare. AJ developed a marketing process to reduce the failure and stagnation rates in small and medium-sized businesses. AJ is also the founder of HealthPoint Research, a consulting firm powering better decisions in healthcare. AJ and his colleagues at HealthPoint developed N*CODE - a proprietary insight methodology - that leverages linguistic and behavioral science, AI, and machine learning to reveal what's driving customer actions.