World Information Architecture Association (WIAA) is hosting this event and the Rutgers MBS program is supporting this event.

The speaker for this interactive event is Michael Priestley. Michael is the Principal Information Architect and Taxonomist for, focused on the intersection of semantic content, user experience, and SEO at enterprise scale. Michael has experience working with and across marketing, sales, training, documentation, and support content, coordinating requirements and delivering common processes and standards. He was named an OASIS Distinguished Contributor for his development of the DITA content standard.

LinkedIn profile -

Whether we’re talking about design, content, search, or engineering, we all need an information model that captures what the user needs and cares about. But we don’t all need the same parts or even start in the same place. Michael will look at information modeling approaches that he has encountered across programming, design, content architecture, and SEO teams and the priorities they serve. Then he’ll share how we can integrate these approaches to align cross-discipline work, reduce conflicts, and ensure a consistent end-to-end customer experience.

You can find more information about the event here -

Please join our W IA café for a wonderful session on designing better products.


Zoom Meeting Details:    Meeting ID: 951 0453 5320    Password: 424996

Colloquium Points +1
Thursday, November 2, 2023 @ 7:30 pm
Hosted: Zoom
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