WIA Cafe: How Information Architecture Makes or Breaks Customer Experiences

 World Information Architecture Association (WIAA) is hosting this event, and the Rutgers MBS program is supporting it.

The speaker for this interactive event is Lisa D. Dance. Lisa is a UX Research Consultant/Founder at ServiceEase, where she helps businesses and non-profit organizations create online and offline experiences that don’t frustrate or harm people. Her services include UX Audits, customer interviews, and usability testing.

Lisa’s background includes working with enterprises like Indeed and Genworth, where the website won 17 national and international awards and ranked high on customer satisfaction. Lisa earned a B.A. in Political Science, a Post BA Certificate in Marketing, and a Specialization Certificate in Interaction Design. Lisa created the UX Census (RVA) Survey, an annual survey of the UX Community in the Richmond, VA Area.

Lisa is the author of "Today is the Perfect Day to Improve Customer Experiences" and contributes articles to CMSWire. In her free time, she enjoys reading, colored pencil drawing, and enjoying a good laugh.

In this webinar, Lisa will focus on how self-serve activities are a big part of companies' continuing digital transformation efforts. Information architecture can make it easy or difficult for customers to complete increasingly complex activities and transactions successfully. Explore how technical capabilities and information architecture are needed to help customers find what they need in self-service environments.

Lisa's LinkedIn: https://LinkedIn.com/in/ldance

You can find more information about the event here.

Please join our W IA café for a wonderful session on designing better products.