WIA Cafe: IA models with ROI and hidden costs: use case short paper

The World Information Architecture Association (WIAA), with support from the Rutgers MBS program, is hosting an upcoming WIA Café session: IA Models with ROI and Hidden Costs: A Use Case-Based Discussion.

The speaker for this interactive session is Susan Kraft-Yorke, a technical writing consultant with over 30 years of experience in the tech industry. She specializes in information architecture and developer documentation for startups, growth-stage companies, and global enterprises. Her work focuses on diagnosing documentation challenges, designing scalable publication systems, and leading large-scale documentation migrations. She helps organizations reduce search time, eliminate outdated content, and improve trust in documentation through strong structure, governance, and measurable outcomes.

In this talk, Susan will present real-world use cases demonstrating how structured Information Architecture (IA) can help startups manage fragmented documentation, reduce inefficiencies, and enhance operational credibility—ultimately saving time, reducing costs, and improving client trust.
We hope you will join us for this engaging session on designing better products.

​This event is organized by the World Information Architecture Association and supported by the Rutgers Master of Business and Science Program. The presenters are volunteers who want to share their professional insights into information architecture.

​​​​​​​​​​A link to the event recording will be sent to registered attendees after the event.