WIA Café: From Nice-to-Have to Must-Have: Building the Executive Case for Information Architecture

The World Information Architecture Association (WIAA), in collaboration with the Rutgers Master of Business and Science (MBS) Program, invites you to an engaging WIA Café session:
From Nice-to-Have to Must-Have: Building the Executive Case for Information Architecture
We are excited to welcome Karen Brown as our featured speaker. 
Karen has spent more than 25 years helping organizations build high-performing content teams that think strategically and deliver measurable results. Her work spans product documentation, content strategy, podcasts, and AI-enabled content operations. By combining technical expertise, user research, data analytics, and AI, she helps organizations identify content gaps and transform them into meaningful business outcomes.

What You'll Learn
In this interactive session, Karen will share real-world examples of how she has successfully secured executive buy-in for major Information Architecture initiatives. Participants will gain practical strategies, proposal frameworks, templates, and conversation techniques for positioning IA projects as strategic business investments that executives are eager to support.
Whether you're a UX professional, information architect, product designer, content strategist, or student, this session will provide valuable insights into communicating the business value of Information Architecture.
We hope you'll join us for this informative and engaging discussion.