WIA Cafe: Ultra-Processed Media: How it fuels addiction and steals your time.

World Information Architecture Association (WIAA) is hosting this event, and the Rutgers MBS program is supporting it.

The speaker for this interactive event is Soyeon Lee. Soyeon is currently the UX Director at Mirum Hong Kong, a WPP company based in Hong Kong. With over 18 years of design experience, she has collaborated with renowned companies and clients such as Sony, Cathay Pacific, Urban Outfitters, BMW, HKEX, and many others. Soyeon has actively contributed to the IA community for over a decade, curating meetups including World IA Hong Kong. Her passion lies in crafting sustainable and impactful designs that enrich the lives of customers, colleagues, and friends.
In this webinar, Soyeon will focus on Ultra-processed media. People these days check their phones an average of 58 times a day, touching them 2,600 times and spending 3 hours and 15 minutes, often unaware of their addictive behaviour. Short-form content and game designs are strategically crafted to 'engage' users, and their impact resembles how ultra-processed foods affect our health. Oxford Word of the Year 2024, ‘Brain Rot,’ shows how our mental and intellectual states are being threatened by a new style of content overconsumption. She will delve into the reasons behind these phenomena and their impacts from diverse areas of study.

Soyeon Lee's Linkedin: linkedin.com/in/soyeonlee-theuxer

You can find more information about the event here.

Please join our W IA café for a wonderful session on designing better products.