Course Number
16:137:533
Credits
3
Instructor's Profile
Semesters(s) Offered
Winter
Description
Learn the fundamental principles, practices, and processes of visual design within the context of creating sound user experiences. Identify the anatomy of successful visual design for print, digital, and physical projects—examining key elements including unity, space, balance, color, typography, and imagery. Tell a compelling visual story and ultimately pitch design solutions based on classroom concepts.
Course Objectives
- Gain a foundational understanding of the interplay between design excellence and human factors
- Develop acute savvy of how design can be used to improve user experiences and brand/business value
Technical Skills
- Visual design
- Color theory
- Typography
- Elements and Principles of Design
- User experience design
Experiential Learning
Real-world/Industry Practice