Receive an introduction and hands-on experience in data visualization, visual analytics, and visual data storytelling. Study design principles for creating meaningful displays of quantitative and qualitative data to facilitate managerial decision-making in the field of business analytics. Leverage the power of data visualization to communicate business-relevant implications of analyses. Modules are organized around concepts, tools, and applications, and cover the visual analytics process from beginning to end, from collecting, preparing, and analyzing data to creating data visualizations, dashboards, and stories that share critical business insights. Leverage the analytical capabilities of Tableau, the industry's leading visualization tool, and learn how to use this technology competently.
Upon successful completion of this course, be able to:
- Discuss the increasing importance of analytics and visualization in today's data-prevalent markets
- Articulate best practices in data visualization and visual data storytelling
- Explain data visualization principles and guidelines for effective analysis and presentation
- Effectively use the Tableau Desktop Interface for visual discovery and analysis
- Know how to clean and prepare different forms of data sets for visual analysis in Tableau
- Practice different ways of connecting, integrating, and analyzing data in Tableau Desktop
- Create and understand different visualizations possible in Tableau
- Create compelling and interactive dashboards and stories from multiple worksheets
- Verbally communicate persuasive, data-driven business insights
Testimonials
“The business intelligence coursework through Tableau gave a platform to come up with a good visualization story to explain the datascience project in understanding the dataset as well as analysis. With poster presentation and pitches, it gave a platform to market ourselves to various people and provided a great scope for networking.” (May 2019)
“The material has been incredibly engaging, and I am very excited to apply the knowledge and skills I have gained in my future career.“ (Fall 2024)
Technical Skills
- Tableau
- Data analysis
- Data visualization
- Visual data storytelling
Transferable Skills
- Presentations
- Communication
Experiential Learning
Hands-on experience using Tableau, the industry-leading visualization tool