Learn about the field of Product Design, with emphasis on three main areas: marketing, product design, and manufacturing. Learn the end-to-end process of product design—from identification of opportunities to understanding target markets and the needs of the end-user, and how to create product forms and functions to both meet those needs and elicit a positive experience. Study the essential elements of the supply chain. To learn more about this course, read a Q&A with course co-creator Dr. Rupa Misra.
By the end of this course, be able to:
- Identify product opportunities
- Understand how to define the market segments and determine customer needs.
- Understand how to best design physical forms to meet customer needs.
- Gain a deep understanding of supply-chain mechanisms, methods, and best practices.
- Understand fundamental aspects of supply-chain models and processes, focusing on purchasing, distribution, and installation.
Testimonials
“This class is highly relevant to the professional world. The course focused on teaching you how to justify the overall product, design choices, and feature selection given real-world constraints such as budgets and growth potential.” - Ryan Layden, UXD, MBS'23