(16:137:601) Special Topics: Strategic Content Management with WordPress

Course Number
16:137:601
Credits
3
Instructor's Profile
Dr. Rupananda Misra
Semesters(s) Offered
Winter
Description

This course is an introduction to computer management systems (CMS) with a focus on WordPress which is a widely used content management system. It covers the fundamentals such as managing the WordPress website, as well as utilizing generative artificial intelligence (AI) techniques for content generation. Students will learn how to leverage WordPress plugins, themes, and other essential tools to enhance the website's functionality and aesthetics.

Course Objectives
  • Understand the principles of strategic content management and its importance in digital communication.
  • Develop proficiency in creating, managing, and optimizing content through WordPress.
  • Analyze and implement SEO strategies to enhance content visibility and user engagement.
  • Apply content lifecycle management techniques, including planning, creation, distribution, and performance evaluation.
  • Integrate third-party tools and plugins to improve the functionality and reach of WordPress websites.
  • Develop a content strategy that aligns with business goals and target audience needs.
  • Learn best practices for responsive design, accessibility, and performance optimization in WordPress.

Technical Skills

  • Proficiency in building, customizing, and maintaining WordPress websites, including the use of themes, plugins, and custom post types.
  • Hands-on experience with creating, organizing, and managing digital content using WordPress' content management system.
  • Knowledge of implementing SEO strategies using WordPress plugins like Yoast, as well as manual methods to optimize content for search engines.
  • Familiarity with integrating key plugins for analytics, performance tracking, e-commerce, social media, and marketing automation.

Transferable Skills

  • Digital Strategy: Ability to develop and execute a cohesive digital content strategy that aligns with organizational goals.
  • Project Management: Managing the content creation process, from ideation to publishing, with a focus on timelines and deliverables.
  • Communication: Enhanced skills in crafting clear, engaging, and purpose-driven content for diverse audiences.
  • Problem-Solving: Ability to troubleshoot technical challenges, such as plugin conflicts or design issues, and implement practical solutions.
  • Collaboration: Working in multidisciplinary teams (designers, developers, marketers) to ensure content strategies are cohesive and effective.

Experiential Learning

  • Students will create a fully functional WordPress site for a client or mock business, developing a complete content strategy from start to finish. This includes planning, design, content creation, SEO optimization, and performance tracking.
  • Students will manage and update a live WordPress site during the course, applying strategic content management techniques in real-time.
  • Students will engage in peer review of each other’s WordPress projects to provide feedback, foster collaboration, and improve their work through iterative development.
  • Analyzing real-world examples of successful content management strategies in businesses, non-profits, and media organizations to apply lessons learned in practical settings.