Advance Your Career with Our Online Social Media & Networking Concentration
The MBS Social Media & Networking concentration prepares students with the design expertise, analytical skills, and foundational knowledge needed to excel in data-driven careers. Graduates are equipped for roles in digital marketing, social media marketing, customer experience (CX) design, business intelligence, predictive modeling, and content management.
In addition to technical training, the program develops essential business skills in finance, entrepreneurship, leadership, intellectual property, ethics, regulatory affairs, and artificial intelligence (AI), empowering students to drive innovation at the intersection of marketing, technology, and business.
The Benefits of Our Online Learning Experience
Access to online networking and professional events
Hotel accommodations are covered for in-person events if you live 150+ miles away
Virtual academic advising and executive coaching
Skills Gained
Design Winning Digital Strategies
Learn to create effective frameworks for social and digital media strategies.
Apply Best Practices in Media Design
Master design principles and industry standards for social and digital media.
Spot Opportunities & Understand Customers
Identify product opportunities and customer needs to drive engagement and growth.
Turn Data into Action
Analyze data to better connect with and engage social customers.
Blend Human Insight with Teamwork
Explore psychology, communication, and sociological theories that guide design, while building strong interdisciplinary teamwork skills.
Where our Product Design Alumni Work
Our alumni enjoy positions in a wide range of industries:
Titles
- Marketing Director
- Assistant Director of Digital Marketing
- Multimedia Producer
- Product Development Analyst
- and more!
Companies
- Stride
- Infragistics
- Citi
- Wakefern Food Corp
- and more!
"My journey throughout the Business and Science program has been immensely insightful and empowering. It has given me an opportunity for multifaceted growth, where the Science courses helped me refine and augment my technical skills, the Business courses helped me capitalize on my Business acumen which in the current day scenario plays a very crucial role in professional success."- Rohit Yerneni, Master of Business and Science (MBS) degree Graduate
Recommended Experience For Admission
Applicants who are unsure of their eligibility for this concentration should schedule an appointment with an enrollment specialist.
Academic
A bachelor’s degree is required. Students without a technology background may need to take the following prerequisite course: 17:610:550 Introduction to Information Technology.
Professional
All professional experience will be considered as part of the application process.