Social Media & Networking Curriculum

Business Courses

A total of 19 credits are required in the business curriculum. Six courses are required - all but one of the courses are for 3 credits each.

• 16:137:502 Principles of Communication and Leadership (3cr)
• 16:137:530 Principles of Accounting and Finance for Science and Technology (3cr)
• 16:137:507 Market Assessment and Analysis for Business and Science (3cr)
• 16:137:500 Ethics in Science and Technology Management (1cr)
• 16:137:600 Science and Technology Management Capstone (3cr)
  • Prerequisite Courses: 16:137:502, 16:137:507, 16:137:530
• 2 business electives selected from this list.

Science Courses

MBS Social Medial Design Science Curriculum Courses (8 courses, 24 credits: 4 Required + 4 Electives)

4 Required Courses (12 credits):

User Experience Design (3 Credits):

• 16:137:531 Introduction to User Experience Design (3cr)

Social Media (3 Credits):

• 16:137:650/651 (MiniMBA section)  Social Media Marketing

Social Media & Social Network Practicum/Internship (3 Credits, choose 1 course):

• 16:137:608/609/610 Professional Internship (3cr)
• 16:137:653/654/655 MBS Externship Exchange (3cr)

Information Technology Related (3 Credits, choose 1 course):

• 16:137:538 Database and Data Warehousing (3cr) (OR) 17:610:557 Database Design and Management (3cr)
• 16:137:560 Fundamentals of Systems Engineering for Engineering Management (3cr)
• 17:610:581 Social Informatics (3cr)
• 16:137:650 Customer Experience Management (3cr)
• 16:137:537 Mobile App Development from Concept to Market (3cr)

4 Science Electives Courses (12 credits)

Some suggested electives are listed below. For the full list, please see the IT and UXD concentrations. Students are required to take at least one of the Digital Marketing/Social Media Marketing courses and are strongly recommended to take both. One can count as a technical elective, the other as a business elective.

• 16:137:601 Special Topics: Strategic Content Management with WordPress (Cr. 3)
• 16:137:563 Basics of AI for Science Professionals (Cr. 3)
• 16:137:562 Applied Artificial Intelligence (AI) from Concept to Market (Cr. 3)

Degree Requirements

In addition to 19 credits of business courses and 24 credits of science courses, all MBS concentrations require additional degree requirements. See here for the full list of degree requirements.