Social Media & Networking

Advance Your Career with Our Social Media & Networking Concentration

The MBS Social Media & Networking concentration prepares students with the design expertise, analytical skills, and foundational knowledge needed to excel in data-driven careers. Graduates are equipped for roles in digital marketing, social media marketing, customer experience (CX) design, business intelligence, predictive modeling, and content management.

In addition to technical training, the program develops essential business skills in finance, entrepreneurship, leadership, intellectual property, ethics, regulatory affairs, and artificial intelligence (AI), empowering students to drive innovation at the intersection of marketing, technology, and business.

Skills Gained

Design Winning Digital Strategies

Learn to create effective frameworks for social and digital media strategies.

Apply Best Practices in Media Design

Master design principles and industry standards for social and digital media.

Spot Opportunities & Understand Customers

Identify product opportunities and customer needs to drive engagement and growth.

Turn Data into Action

Analyze data to better connect with and engage social customers.

Blend Human Insight with Teamwork

Explore psychology, communication, and sociological theories that guide design, while building strong interdisciplinary teamwork skills.

"My journey throughout the Business and Science program has been immensely insightful and empowering. It has given me an opportunity for multifaceted growth, where the Science courses helped me refine and augment my technical skills, the Business courses helped me capitalize on my Business acumen which in the current day scenario plays a very crucial role in professional success."- Rohit Yerneni, Master of Business and Science (MBS) degree Graduate

Recommended Experience For Admission

Applicants who are unsure of their eligibility for this concentration should schedule an appointment with an enrollment specialist.