experiential marketing

On November 9^th, 2023, students in Professor Mark Burgess’ course Market Assessment and Analysis for Business and Science were invited to step into the role of a marketing consultant for an internationally known furniture and home goods retailer: IKEA.

For many MBS students, a fond memory of the program includes visiting the IKEA in Elizabeth with Professor Mark Burgess on a trip for his course Market Assessment and Analysis for Business and Science.