This course will immerse you in the cutting-edge technologies that are transforming and shaping the future of the personal care industry―technologies that elevate product effectiveness, improve safety, address sustainability, and advance the idea of personalization. It will introduce students to examples of how the industry uses data to ensure that its products align with the evolving demands and preferences of its discerning consumers.
In this course, we delve deep into how groundbreaking ingredients and approaches can set products apart and lay claim to superiority. It will introduce the art of marketing these game-changing products in the personal care category and discover the key strategies to captivate the consumer. It will use examples from start-ups and global corporations to gain insights into how these concepts and tools apply in entrepreneurial settings. The course will include industry speakers who will elaborate on the technologies in their respective categories.
Enroll now and embrace the future of beauty.
- Evaluate and compare the impact of emerging technology trends in personal care segments, identifying their potential advantages and challenges.
- Synthesize knowledge of technology applications and the scientific foundations of personal care segments to identify and propose solutions for existing gaps and challenges.
- Critically assess and differentiate the unique features and strategies employed by various brands and their product lines in the personal care industry.
- Analyze how emerging ingredients and technologies align with and fulfill the specific needs and objectives of companies within the personal care sector.
- Synthesize a comprehensive analysis of exemplary brands and products in the areas of skincare, haircare, naturals, sustainability, microbiome, and AI, drawing connections and insights from these examples to inform personal care industry advancements.