From Neuroscience to Fashion Tech: Fay Alwattari MBS’20 Co-Founds AskTailr
Fay Alwattari, MBS’20, has built a career at the intersection of behavioral science, business, and consumer decision-making. Today, she is the CMO and co-founder of AskTailr, an AI-powered style intelligence platform designed to help users decide what to wear, make more intentional purchasing decisions, and feel more confident in how they show up.





