A Day at the USPTO

The Fundamentals of Intellectual Property class, a course offered by the Masters of Business and Science (MBS) program at Rutgers University, entails a day at the United States Patent and Trademark Office (USPTO) in Alexandria, VA. In this once in a lifetime opportunity (not many programs offer this exclusive opportunity), MBS students interact and learn with USPTO staff. This blog post tells the story of the day that the class of Summer 2019 spent at the USPTO.

MBS Internship Program Presentations

For many working adults, the word “intern” invokes visions—or memories—of a young person eagerly fetching coffee, organizing files, or performing assorted menial, unchallenging tasks for a boss too busy to delegate meaningful work.

Not so for MBS students, who spent the past semester using their talents to redesign websites, employ data visualization and statistical modeling, execute SWOT analyses, perform extensive prototyping along with corresponding internal and external testing, and—for some interns—make presentations to stakeholders.

Capstone Presentations

In the Capstone course offered by the MBS department, students develop their entrepreneurship skills. Student teams search out patented product technology or ideas, work out how to use the idea in an actual product, and develop a business plan for marketing the product. This exercise allows the students an opportunity to enhance their marketing, finance, technology, supply chain, and operations knowledge in creating a viable start-up company (on paper at least).  On May 8th, 2019, the Capstone presented their products and business plans to an esteemed panel of judges.

Development of AI Products from Concept to Market

On May 6th, 2019, students in the Artificial Intelligence: From Concept to Market MBS course presented their final projects under the guidance from Prof. Richard Mammone. The students had developed technology as well as devised plans to enter the market as a start-up company. Five teams used various AI technologies such as CNN, transfer learning, and LSTM to develop their products:

Pitch Outcomes to Inspire Action: MBS marketing students learn from Nis Frome of Alpha

Storytelling is how humans have communicated for centuries. The ability to tell a good story is an important skill for employees and companies to master.  Nis Frome, co-founder and head of experimentation at Alpha and Rutgers Business School alumnus (‘14), spoke to the MBS Marketing class taught by Mark Burgess on Thursday, February 28, 2019 about storytelling in his lecture entitled, “Storytelling to Drive Inspired Action.”

How would you choose? MBS students learn about the ethics of self-driving cars

A legal expert, an engineer, and an ethicist walk into a classroom. The first thing they see is an Unavoidable Death Warning sign that states, “Your driverless car is about to cause a death – please select a target”. The options are: 1) Someone on the left, 2) You, and 3) Someone on the right. This is how a compelling discussion about Ethics and Self-Driving Cars started, which was hosted on April 10, 2019. 

Exploring Roles and Career Paths in the Personal Care Industry

On April 9, 2019, the MBS Program hosted a career panel discussion for the Personal Care Industry. The panelists were drawn from different specialties, providing some glimpse of the various opportunities within the industry. Having these panelists speak about their roles and reaching their career goals gave the attending students the opportunity to learn about the different careers paths within the Personal Care Industry. 

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