Business Courses
A total of 19 credits are required in the business curriculum. Six courses are required - all but one of the courses are for 3 credits each.
- 16:137:502 Principles of Communication and Leadership (3cr)
- 16:137:530 Principles of Accounting and Finance for Science and Technology (3cr)
- 16:137:507 Market Assessment and Analysis for Business and Science (3cr)
- 16:137:500 Ethics in Science and Technology Management (1cr)
- 16:137:600 Science and Technology Management Capstone (3cr)
- Prerequisite Courses: 16:137:502, 16:137:507, 16:137:530
- 2 business electives selected from this list.
Science Courses
MBS Social Medial Design Science Curriculum Courses (8 courses, 24 credits: 4 Required + 4 Electives)
Design (Choose 1):
- (16:137:531) Introduction to User Experience Design (UXD) (Cr. 3)
- (16:137:533) Visual Design for User Experience (Cr. 3)
- (16:137:532) Contextual Inquiry (Cr. 3)
- (16:137:526) Product Experience Design and Innovation (Cr. 3)
Information Technology Related (Choose 1):
- (16:137:601) Special Topics: Strategic Content Management with WordPress (Cr. 3)
- 16:137:537 Mobile App Development from Concept to Market (3cr)
- 16:137:564 Frontend Programming & Development (Cr. 3)
Data Analytics/Visualization/AI (Choose 1):
- 16:137:550 Fundamentals of Analytics (3cr);
- 16:137:606 Special Topics: Data Storytelling (Cr. 3)
- 16:137:563 Basics of AI for Science Professionals (Cr. 3)
Social Media & Social Network Practicum/Internship (Choose 1):
Science Electives Courses (Choose 4, 12 credits total):
- (16:137:531) Introduction to User Experience Design (UXD) (Cr. 3)
- (16:137:533) Visual Design for User Experience (Cr. 3)
- (16:137:526) Product Experience Design and Innovation (Cr. 3)
- (16:137:532) Contextual Inquiry (Cr. 3)
- 16:137:537 Mobile App Development from Concept to Market (3cr)
- 16:137:550 Fundamentals of Analytics (3cr);
- 16:137:606 Special Topics: Data Storytelling (Cr. 3)
- 16:137:563 Basics of AI for Science Professionals (Cr. 3)
- (16:137:601) Special Topics: Strategic Content Management with WordPress (Cr. 3)
- 16:137:537 Mobile App Development from Concept to Market (3cr)
- 16:137:564 Frontend Programming & Development (Cr. 3)
- (17:194:510) Communication and Society (Cr. 3)
- (17:610:554) Information Visualization and Presentation
- (17:194:509) Digital Media Innovation (Cr. 3)
- (17:194:546) Social Media (Cr. 3)
- (17:194:507) Digital Media Production (Cr. 3)
- (16:137:527) Product Framing and Prototyping
- (17:610:587) Understanding, Designing, and Building Social Media (Cr. 3)
- (16:137:525) Introduction to Product Design and Development (Cr. 3)
- (14:332:571) VR Technology (Cr. 3)
- (17:194:580) Crisis Communication (Cr. 3)
- (17:194:545) Public Relations Management (Cr. 3)
- (17:610:587) Understanding, Designing, and Building Social Media (Cr. 3)
- (17:610:581) Social Informatics (3cr)
- (22:630:590) Digital Marketing (Cr. 3)
- (22:630:630) Consumer Behavior in a Digital World (Cr. 3)
- (22:630:639) Customer Journey Analytics (Cr. 3)
- (22:630:637) Content Marketing (Cr. 3)
- (22:630:634) Marketing Research in a Digital World (Cr. 3)
- (22:630:631) Digital Advertising & Promotion (Cr. 3)
- (22:630:635) Mobile Marketing and Innovation (Cr.3)
- (22:630:605) Special Topic: Branding in a Digital World (Cr. 1.5)
- (22:630:632) Social Media Marketing (Cr. 3)
Degree Requirements
In addition to 19 credits of business courses and 24 credits of science courses, all MBS concentrations require additional degree requirements. See here for the full list of degree requirements.
If you have questions about the program curriculum, please contact the concentration coordinator(s) or request an appointment with an advisor.