Mark Burgess Brings AI Personas to the American Marketing Association and the Classroom

Artificial intelligence is rapidly reshaping how companies understand their customers—and the marketers who fail to adapt risk falling behind.

Artificial intelligence is rapidly reshaping how companies understand their customers—and the marketers who fail to adapt risk falling behind.
Graduate students in Rutgers’ Master of Business and Science (MBS) degree program, Personal Care Science concentration, gained hands-on experience in cosmetic formulation during a three-day lab, where they developed products including face cream, lipstick, an
On March 6, 2026, graduate students in the Master of Business and Science (MBS) Assistant Director and Executive Coach Abbe Rosenthal hosted the Virtual Friday Student Huddle on Zoom, bringing together more than 50 members of the MBS community.
The Spring 2026 Capstone Retreat challenged students to think expansively, evaluate critically, and collaborate across disciplines. Over two days, Master of Business and Science (MBS) students in the course, “Science and Technology Management Capstone,” gathered on campus for team-building activities, workshops, and a field trip to a site of innovation—Thomas Edison National Historical Park in West Orange, New Jersey.
At the Master of Business and Science (MBS) degree program, industry needs and partnerships are embedded into the fabric of our program. We ensure our curriculum stays up to date with industry trends to prepare students for the modern workforce. Many of our courses are taught by instructors with industry expertise, and we regularly update our courses based on workforce trends.
On February 6, 2026, Master of Business and Science (MBS) students gathered for a Virtual Friday Student Huddle! This was an interactive session focused on connecting with peers, academic success, and career readiness.
On January 30, 2026, MBS students were invited to attend the Career Fair Prep: Virtual Friday workshop on Zoom, where Assistant Director and Executive Coach Abbe Rosenthal guided participants in building strong, confident pitches for recruiters and employers.
Say hello to the newest Master of Business and Science (MBS) degree students! On January 30th, we welcomed new MBS students to the spring 2026 semester at the Rutgers Lifelong Learning Center. This event brought together incoming students, faculty, and staff to kick off the semester and introduced the resources, experiences, and community that define the program. The session focused on helping students clarify their goals, connect with peers, and understand how the MBS degree supports their path from who they are today to who they want to become in the future.
We hosted a holiday party at the Rutgers Club in December for our students, but the fun didn’t stop there! On January 13th, we hosted an online holiday celebration.
Knowing where to find support can make a meaningful difference in both your academic success and overall well-being. Rutgers University offers a wide range of campus resources that students can access throughout the year, which you can use to help you plan your career, support your mental health and wellness, find your community, and minimize debt.
Below are some campus resources that are available and free to all Rutgers University students (including Master of Business and Science degree students).